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About Us

Welcome to Linda’s! Over thirty years ago, Linda “The Bra Lady” Becker went to a mastectomy bra fitting class hosted by the American Cancer Society. This was her first glimpse into the world of bra fitting and it opened her eyes to a shocking fact - most women, busty or small-chested, plus-size or petite, are wearing the wrong size bra. Not only are most women wearing bras that were unflattering and uncomfortable, but some women are convinced that bras were supposed to hurt! Ever since, her mission has been to help women of all shapes and sizes find bras that actually fit, look great, and help them feel comfortable and confident.

Sometimes new customers ask what makes Linda’s stores different from other lingerie stores. Well, a few important things - we carry over 275 bra sizes, from AA to P cups. All of our bras are hand selected for quality, fit and value so that we can guarantee that you'll love the bras you choose. Our team of expert bra fitters have the most extensive training in the field, with over three months of bra school before being certified to fit. Finally, we also carry a wide range of maternity and nursing bras, swimwear, shapewear, bra accessories and mastectomy products, so no matter your bra need, we probably have something that works.

Most days, you can find Linda in one of our stores, located in New York City or Cherry Hill, NJ. In these two stores, we have given thousands and thousands life-changing bra makeovers! In 2007, we launched our bra fitting website to make bras and swimwear in every size available to women all over the world.

We are available by phone or email to help you have the best possible bra shopping experience. With the help of our online bra size calculator, our vast selection of bras, and our expert bra fitting support, your perfect bra is easier than ever to achieve!